Shannon "The Cannon" Hudson, founder and CEO of 9Round Franchising, LLC, is the current IKF Light Middleweight Kickboxing Champion of the World. He won his title on October 1, 2011 with a 6th round TKO victory. He trained under legendary boxing trainer Xavier Biggs, brother of 1984 Olympic Gold Medalist Tyrell Biggs. Shannon began martial arts at the age of seven and has continued training throught adulthood. He has a 5th degree Black Belt in Japanese Shotokan Karate, a 4th Degree Black Belt under Joe Lewis's Fighting System, and a 3rd degree Black Belt under the Bill Wallace Superfoot System.

Shannon is fully involved in the day-to-day operations of the business and constantly works to bring the best support to 9Round franchisees and the best workout experience to 9Round members. He released a business book entitled Zero to 100 in early 2016, which is a candid memoir of the journey from one 9Round location to the first 100 location being opened. This book made Shannon a best-selling author on Amazon. Shannon enjoys public speaking and motivating others by thinking outside the box.

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